The Beyond Burger™ launches today at nearly 4,000 Tim Hortons restaurants nationwide
TORONTO, July 17, 2019 – After the successful launch of three new Beyond Meat® Breakfast Sandwiches last month, Tim Hortons is expanding plant‑based offerings to the lunch and dinner menu with two new, delicious Beyond Burgers. This marks the first time Tim Hortons has been able to include a burger on the menu because the burger patty is prepared in the same way as the Beyond Sausage™ patty for the new breakfast sandwiches.
The 100% plant‑based burger patty was developed by Beyond Meat to taste like a beef burger. The result is a truly satisfying burger experience that is now available at the nearly 4,000 Tim Hortons restaurants nationwide.
There are two Beyond Burgers for guests to enjoy from coast to coast:
- The Beyond Burger features Beyond Meat’s delicious 100% plant‑based patty topped with processed cheese, fresh tomato slices, shredded lettuce, ketchup, mustard and mayonnaise on a sesame seed bun. $5.69*
- The BBQ Beyond Burger is a treat for taste buds with Beyond Meat’s delicious 100% plant‑based patty topped with processed cheese, fresh tomato slices, shredded lettuce, BBQ sauce and mayonnaise. $5.69*
Both burgers are available as part of a lunch combo with a beverage and side.
“We’re excited to be able to offer our guests a burger for the very first time. With nearly 4,000 Tim Hortons locations across the country, we are the largest quick service restaurant in Canada to add the Beyond Burger to our menu and at just $5.69, at one of the most affordable price points as well. Our guests are looking for more options and the Beyond Burger is a delicious addition that doesn’t compromise on taste or satisfaction.”
– Mike Hancock, Chief Operating Officer, Tim Hortons
“Following the success of the Beyond Meat Breakfast Sandwich launch, we wanted to partner with Tim Hortons to offer Canadians a delicious plant‑based lunch and dinner option. With more and more Canadians interested in incorporating plant‑based proteins into their diet, we are excited to be able to make our Beyond Burger available at Tim Hortons restaurants across Canada.”
– Ethan Brown, Founder and CEO of Beyond Meat.
Join the Beyond Meat conversation
- Use the hashtag #BeyondBurger and #GoBeyond
- Tag or follow on Instagram @TimHortons and @BeyondMeat
- Tag or follow on Twitter @TimHortons and @BeyondMeat
- Subscribe to us on YouTube @TimHortons and @BeyondMeat
- Like us on Facebook Tim Hortons and Beyond Meat
*Prices vary by region, plus applicable taxes.
About TIM HORTONS®
Tim Hortons® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United Statesand around the world. More information about the company is available at www.timhortons.com.
About Beyond Meat
Beyond Meat is one of the fastest growing food companies in the United States, offering a portfolio of revolutionary plant‑based proteins. Founded in 2009, Beyond Meat has a mission of using simple, plant‑based ingredients applied in fresh ways to replicate the taste, texture and other sensory attributes of popular animal‑based meat products while offering the nutritional and environmental benefits of plant‑based proteins. Beyond Meat’s brand commitment, “Eat What You Love,” represents a strong belief that by eating its portfolio of plant‑based proteins, consumers can enjoy more, not less, of their favorite meals, and by doing so, help address concerns related to human health, climate change, resource conservation and animal welfare. Beyond Meat’s portfolio of fresh and frozen plant‑based proteins are sold at more than 30,000 retail and foodservice outlets worldwide. Visit www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and #GoBeyond on Facebook, Instagram and Twitter.
For further information or to arrange an interview, please contact:
Emily Ngai, North Strategic: Emily.Ngai@northstrategic.com