All Canadians need to say is ‘latte’ to get a hand-crafted beverage made with the perfect balance of espresso and freshly steamed milk to deliver a premium coffee experience
OAKVILLE (Ont.) – April 19, 2017: Today, Tim Hortons announced its solution to a world of long-winded, overwhelming coffee orders - its new, perfectly uncomplicated latte. Tim Hortons Guests need only say “latte” to receive the new made-to-order specialty beverage that’s one size, one price and the perfect balance of just two simple ingredients – freshly ground premium 100% Arabica espresso beans and freshly steamed Canadian milk.
“We are proud to have been brewing Canada’s Favourite Coffee for more than 50 years, so naturally our team was in pursuit of excellence when it came to delivering the perfect latte to our Guests at a great price,” says Sami Siddiqui, President, Tim Hortons Canada. “Our latte is perfectly uncomplicated – it’s easy to order and hand-crafted with two simple ingredients. We are confident that our Guests across the country will love Canada’s new favourite latte.”
Tim Hortons and its Restaurant Owners have equipped over 3,500 restaurants across Canada with new, innovative espresso machines, so Guests from coast-to-coast can experience the same perfectly uncomplicated latte, wherever they are.
“The new Tim Hortons latte is made with premium espresso beans sourced from the best coffee producing regions from around the world, and made with 100% Canadian milk, resulting in a super-smooth finish.” says Kevin West, Head of Coffee Operations at Tim Hortons. “With our state-of-the-art machine, Guests stopping in at their local Tims will be welcomed with the sounds and smells of espresso beans being freshly ground, as they watch the milk being steamed and taste the freshness in every cup.”
Tim Hortons new lattes will be fully available in one size across Canada as of April 26th at the affordable price of $2.99*. Guests are encouraged to share their thoughts on this new beverage using the hashtag #JustSayLatte.
To celebrate the launch, Tim Hortons opened an unbranded, minimalist café in Toronto called Perfectly Uncomplicated Lattes with only one item on the menu – a latte. Today, it was unveiled that this new Queen West coffee shop was in fact Tim Hortons all along. The shop opened on April 5 and will remain open until April 26, 2017, with all proceeds going to the Tim Horton Children’s Foundation. For those in the Toronto neighbourhood, Tim Hortons is giving away its new latte for free all day today (April 19) at the pop-up location at 634 Queen St. West to celebrate the arrival of the new latte at Tim Hortons restaurants across Canada.
*Plus applicable taxes. At participating locations. Prices may vary by location.
About TIM HORTONS®
TIM HORTONS® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, TIM HORTONS® appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, freshly baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of December 31, 2016, TIM HORTONS® had more than 4,600 system-wide restaurants located in Canada, the United States and the Middle East. The TIM HORTONS® brand is owned by Restaurant Brands International Inc. (TSX,NYSE: QSR), one of the world's largest quick service restaurant companies with more than $24 billion in system sales and over 20,000 restaurants. To learn more about the TIM HORTONS® brand, please visit the TIM HORTONS® brand website at www.timhortons.com or follow us on Facebook, Twitter and Instagram.
About Restaurant Brands International
Restaurant Brands International Inc. ("RBI") is one of the world's largest quick service restaurant companies with more than $27 billion in system-wide sales and over 23,000 restaurants in more than 100 countries and U.S. territories. RBI owns three of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, and POPEYES®. These independently operated brands have been serving their respective guests, franchisees and communities for over 40 years. To learn more about RBI, please visit the company's website at www.rbi.com.
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Summer Martin, Citizen Relations