150 days before Canada Day, TIM HORTONS® kicks of its Canada’s 150th birthday celebration with RRRoll Up the Rim to Win
OAKVILLE, ON, February 1, 2017 – Today marks exactly 150 days until the 150th birthday of Canada, and as part of the national celebration Tim Hortons is making Canada’s favourite contest, RRRoll Up the Rim to Win, bigger than ever. By simply rolling up the rim on cups of Canada’s favourite coffee or other hot beverages, Guests will have the chance to win one of more than 49 million prizes.
Prizing this year includes 40 grand prizes of the new 2017 Honda Civic Coupe EX-T. Also available are 150 55” LG 4K UHD Smart TVs, 100 $5,000 CIBC prepaid cards, 24,000 $100 TimCards and millions coffee and food prizes.
“This year’s RRRoll Up the Rim to Win will be bigger than ever with millions more prizes to be won,” said Sami Siddiqui, President Tim Hortons Canada. “The return of Canada’s favourite contest is our way of kicking off the celebration of Canada’s 150th birthday, and be sure to stay tuned, because it’s just the beginning.”
Guests can once again also win with RRRoll Up at Home. From February 1, 2017 to March 15, 2017, guests who purchase Tim Hortons at-home coffee products including single serve products, canisters and bags of coffee as well as the bottled Iced Capp®, can take a photo of their receipt, upload it to www.rollupathome.com, and register for a chance to win one of 10,000 prizes.
RRRoll Up the Rim to Win runs from February 1, 2017 for six weeks, or while cup supplies last. Prizes may be claimed until May 4, 2017. Contest rules, odds of winning and prizing information can be found at participating Tim Hortons Restaurants or at www.rolluptherimtowin.com.
Guests can join the conversation on social media using #RollUpTheRim
About Tim Hortons®
TIM HORTONS®, part of Restaurant Brands International, is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, TIM HORTONS® appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of September 30, 2016, TIM HORTONS® had more than 4,400 system wide restaurants located in Canada, the United States and the Middle East. More information about the Company is available at www.timhortons.com.
About Restaurant Brands International
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with approximately $24 billion in system sales and over 19,000 restaurants in approximately 100 countries and U.S. territories. Restaurant Brands International owns two of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS® and BURGER KING®. These independently operated brands have been serving their respective guests, franchisees, and communities for over 50 years. To learn more about Restaurant Brands International, please visit the Company's website at www.rbi.com
For further information, please contact:
Meredith Gillies, Citizen Relations